Blast is a fruity new blend boasting twice the alcohol as Pabst Brewing Co.'s original malt liquor.
The drink in a colorful 23.5-ounce can resembles soda pop but has an alcohol content of 12%, more potent than a typical can of beer.
"Colt 45 makers are raising the alcohol level from the already high 6% to the even higher 12%, and enticing young people with hip hop themes and lollipop flavors," said Paul Porter of Industry Ears, a think tank that promotes justice in the media.
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