Especially in Asia we see high potential for new product concepts and – in some cases – double-digit percentage growth rates,” says Diana Bechtold, global market segment manager liquid dairy at SIG Combibloc, a Chester, Pa.-based carton packaging supplier.
Yogurt drinks are versatile like few other foods – especially with regard to target groups and flavors. Accordingly, packaging must offer a wide spectrum of possibilities.
“Packaging today has to be as dynamic as the market itself. For instance, whether a product needs a package with a screw cap or a straw, which volumes are best for specific target groups – these need to be tailored individually to the required product positioning”, Bechtold says.
SIG Combibloc is a leading system supplier of carton packaging and filling machines for beverages and food. In 2009, the company achieved a turnover of 1,260 million Euro with around 4,250 employees in 40 countries. SIG Combibloc is part of the New Zealand-based Rank Group.
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