'Dancing,' Obama speech push ABC within striking distance of CBS's lead
(April 6, 2011) ABC had a very good ratings week in black households. The network more than doubled its black viewership from the previous week and came close to overcoming CBS perennial lead as the most watched network. ABC got into a more competitive posture thanks to the do-or-die status of black celebrities on "Dancing with the Stars." That show benefited from President Obama's March 28th address to the nation, which provided a strong lead-in. Newcomer "Body of Proof" helped by finding favor with black viewers.
CBS held on to its title of top network -- thanks to the NCAA Final Four games -- with 18.9 million tuning in to 12 of its Top 25 shows. ABC was hot on its heels with 16.9 million watching nine of its shows. Fox settled for a distant third, attracting only 4.1 million for both installments of "American Idol."
The total audience for the Top 25 shows in black homes, according to Nielsen, jumped 15 percent from the previous week to 41.8 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
(April 6, 2011) ABC had a very good ratings week in black households. The network more than doubled its black viewership from the previous week and came close to overcoming CBS perennial lead as the most watched network. ABC got into a more competitive posture thanks to the do-or-die status of black celebrities on "Dancing with the Stars." That show benefited from President Obama's March 28th address to the nation, which provided a strong lead-in. Newcomer "Body of Proof" helped by finding favor with black viewers.
CBS held on to its title of top network -- thanks to the NCAA Final Four games -- with 18.9 million tuning in to 12 of its Top 25 shows. ABC was hot on its heels with 16.9 million watching nine of its shows. Fox settled for a distant third, attracting only 4.1 million for both installments of "American Idol."
The total audience for the Top 25 shows in black homes, according to Nielsen, jumped 15 percent from the previous week to 41.8 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
1 | DANCING WITH THE STARS | ABC | 15.3 | 7.6 | 2,843 |
2 | DANCING W/STARS RESULTS | ABC | 14.3 | 7.2 | 2,722 |
3 | NCAA BSKBL CHAMP SA-2 | CBS | 13.0 | 6.9 | 2,580 |
4 | NCAA BSKBL CHAMP-SA-1 | CBS | 11.6 | 5.7 | 2,154 |
5 | AMERICAN IDOL-THURS | FOX | 11.1 | 5.9 | 2,233 |
6 | NCAA BSKBL-BRIDGE | CBS | 10.6 | 5.3 | 1,983 |
7 | AMERICAN IDOL-WED | FOX | 10.1 | 5.2 | 1,959 |
8 | DANCING W/STARS: STORY | ABC | 10.1 | 5.2 | 1,965 |
9 | GREY'S ANATOMY | ABC | 8.6 | 4.5 | 1,686 |
10 | BODY OF PROOF | ABC | 8.2 | 4.1 | 1,556 |
11 | CASTLE | ABC | 8.0 | 3.6 | 1,357 |
12 | NCIS: LOS ANGELES | CBS | 8.0 | 3.9 | 1,464 |
13 | NCIS | CBS | 7.9 | 3.9 | 1,480 |
14 | CRIMINAL MINDS: SUSPECT | CBS | 7.8 | 4.0 | 1,490 |
15 | APPRENTICE 11 | NBC | 7.7 | 3.9 | 1,477 |
16 | CRIMINAL MINDS | CBS | 7.7 | 4.0 | 1,506 |
17 | 60 MINUTES | CBS | 7.6 | 3.9 | 1,454 |
18 | PRES OBAMA'S ADDRESS | ABC | 7.6 | 3.4 | 1,296 |
19 | BLUE BLOODS | CBS | 7.1 | 3.3 | 1,252 |
20 | THE GOOD WIFE | CBS | 7.0 | 3.2 | 1,203 |
21 | PRIVATE PRACTICE | ABC | 6.9 | 3.4 | 1,260 |
22 | SECRET MILLIONAIRE | ABC | 6.8 | 3.6 | 1,364 |
23 | THE MENTALIST | CBS | 6.7 | 3.2 | 1,215 |
24 | CSI | CBS | 6.5 | 3.2 | 1,198 |
25 | HARRY'S LAW | NBC | 6.3 | 2.9 | 1,107 |
BET rides season finale of 'The Game' to Top 25 domination with marathon
(April 7, 2011) BET knows how to make the most of a good thing. The network ended the season's run of its hit comedy, "The Game" with two 90 minute blocks that boosted its well-established status as the season's most watched network in black households. The final episode drew four million viewers, according to Nielsen, and helped give BET a Top 25 sweep of the No. 1, 2 and 3 spots.
With 13.8 million viewers and 10 shows on the chart, BET was easily the week's most the watched cable network in black homes. TBS took second place with 6.5 million across five shows. ESPN was third with three million for three NBA games.
The total number of viewers for the Top 25 shows in black households was 31.9 million, for an increase of 19 percent over the previous week.
Top 25 Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
(April 7, 2011) BET knows how to make the most of a good thing. The network ended the season's run of its hit comedy, "The Game" with two 90 minute blocks that boosted its well-established status as the season's most watched network in black households. The final episode drew four million viewers, according to Nielsen, and helped give BET a Top 25 sweep of the No. 1, 2 and 3 spots.
With 13.8 million viewers and 10 shows on the chart, BET was easily the week's most the watched cable network in black homes. TBS took second place with 6.5 million across five shows. ESPN was third with three million for three NBA games.
The total number of viewers for the Top 25 shows in black households was 31.9 million, for an increase of 19 percent over the previous week.
Top 25 Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1 | THE GAME S4 | BET | 19.5 | 26.4 | 3,949 |
2 | LETS STAY TOGETHER | BET | 12.6 | 17.6 | 2,424 |
3 | THE GAME S4 | BET | 8.3 | 11.3 | 1,547 |
4 | HOUSE OF PAYNE | TBS | 8.1 | 11.7 | 1,671 |
5 | NBA BASKETBALL | TNT | 7.1 | 11.6 | 1,360 |
6 | HOUSE OF PAYNE | TBS | 7.1 | 9.9 | 1,428 |
7 | NBA REGULAR SEASON | ESPN | 6.6 | 10.8 | 1,273 |
8 | WWE ENTERTAINMENT | USA | 6.6 | 9.3 | 1,459 |
9 | NBA BASKETBALL | TNT | 6.1 | 8.7 | 1,237 |
10 | ARE WE THERE YET | TBS | 5.9 | 8.5 | 1,193 |
11 | WWE ENTERTAINMENT | USA | 5.7 | 8.0 | 1,165 |
12 | KIDS CHOICE AWARDS 2011 | NICK | 5.7 | 9.4 | 1,406 |
13 | THE GAME S4 | BET | 5.7 | 8.0 | 1,087 |
14 | ARE WE THERE YET | TBS | 5.7 | 7.9 | 1,130 |
15 | VICTORIOUS | NICK | 5.4 | 8.3 | 1,242 |
16 | NBA REGULAR SEASON | ESPN | 5.2 | 8.3 | 964 |
17 | MEET THE BROWNS | TBS | 5.0 | 7.5 | 1,081 |
18 | THE GAME S4 | BET | 4.7 | 7.5 | 869 |
19 | THE FAMILY CREWS 2 | BET | 4.6 | 7.1 | 982 |
20 | THE GAME S4 | BET | 4.3 | 6.3 | 684 |
21 | THE GAME S4 | BET | 4.3 | 6.9 | 769 |
22 | WMNS NCAA BKBL CHAMP | ESPN | 4.2 | 6.1 | 779 |
23 | THE GAME S4 | BET | 4.1 | 7.0 | 767 |
24 | THE FIRST 48 | A&E | 4.1 | 5.7 | 785 |
25 | THE GAME S4 | BET | 4.0 | 6.8 | 741 |
Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
Let me know if you'd like to see these charts each week!
Let me know if you'd like to see these charts each week!
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