40 years ago, malt liquor brands began a major shift in marketing. This shift focused on selling products to a market fresh off the de-segregation presses: low-income Black communities. The pawns in this game? Entertainers. Actor Billy Dee Williams took up the cause for Colt 45; advertising under the heading ‘Works every time’, alongside a beautiful woman for… effect.
Click HERE to read what’s going on now!
No comments:
Post a Comment