I recently paid a visit to a friend who lost her son to gun violence in March. It’s the first time I’ve seen her since then and I was curious how she’s coping. It took all of 3 seconds to see she wasn’t coping well. Sympathy cards were stacked in three tall piles on the coffee table and other remnants and reminders of her son surrounded the living room.
After watching a little pre-season football and catching up on each other’s lives, she picked up a Daily Times from the table and told me what set her back today. It was the Cabela’s weekly advertising circular inserted in the paper.
She had never heard of Cabela’s so I told her who they were and why they’re so popular among the outdoorsy type. She flipped a few pages and asked if advertising five pages of guns is appropriate. With all the gun violence in the area, how is Cabela’s permitted to put these ads in a paper widely distributed in Chester?
Then she turned the page to the handguns and I understood her concern. 'SELECT YOUR SIDEKICK'. They really make those handguns look sexy in the ad. Raspberry and aqua colored handguns? Really?
Should Cabela’s show some discretion when advertising handguns? Should the Daily Times refuse to run their circular in papers that reach the Chester zone?
What’s your thoughts?