Health Partners Plans Takes National PR News Award for Rebranding Campaign

Online and New Media Specialist Deni Kasrel, Corporate 

Communications Manager Felicia Phillips, Vice President of Corporate 

Communications & Public Affairs Randy Mintz-Presant, 

Senior Communications  Specialist Rodney Yancey and 

Senior Vice President of Business Development Judy Harrington.

Philadelphia, PA — Health Partners Plans (HPP), a not-for-profit health plan serving more than 180,000 Medicare, CHIP and Medicaid members in the Greater Philadelphia region, received the PR News Nonprofit PR Award for best branding/rebranding campaign during an annual awards luncheon on February 26 at the National Press Club in Washington, D.C. The competition attracts entries from national leaders in numerous fields, including Allstate, ExxonMobil, the U.S. Postal Service, NYU Langone Medical Center and Longwood Gardens.

HPP received the award for its innovative rebranding campaign, “Doing it Right.” The branding message about the organization’s new name and look was revealed last year to over 2,000 people during its annual Crazy Praise Dance Showcase and Health Fair. The campaign continued with a dynamic website redesign, features in major media, a creative advertising campaign and the launch of the HPP corporate presence on Facebook, Twitter and Instagram. The comprehensive, multifaceted campaign and change from Health Partners to Health Partners Plans was designed to support HPP’s growth and expansion into new product areas.

”I have no doubt that our bold, vibrant new look and the excitement and publicity it generated played a key role in our record-breaking Medicare launch,” said William S. George, president & CEO. “We exceeded the initial enrollment numbers of all other area Medicare plans by far. This award, our growing enrollment and top scores in member, provider and employee satisfaction are proof that our commitment to ‘doing it right’ is well received. We're thrilled to have this honor!”

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