Philadelphia, PA — Health Partners Plans (HPP), a not-for-profit health plan serving more than 180,000 Medicare, CHIP and Medicaid members in the Greater Philadelphia region, received the PR News Nonprofit PR Award for best branding/rebranding campaign during an annual awards luncheon on February 26 at the National Press Club in Washington, D.C. The competition attracts entries from national leaders in numerous fields, including Allstate, ExxonMobil, the U.S. Postal Service, NYU Langone Medical Center and Longwood Gardens.
”I have no doubt that our bold, vibrant new look and the excitement and publicity it generated played a key role in our record-breaking Medicare launch,” said William S. George, president & CEO. “We exceeded the initial enrollment numbers of all other area Medicare plans by far. This award, our growing enrollment and top scores in member, provider and employee satisfaction are proof that our commitment to ‘doing it right’ is well received. We're thrilled to have this honor!”
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